MVMT was acquired by legacy watch company Movado at the end of 2018. Movado’s first order of business for their new brand? Run the first full-fledged brand campaign of MVMT’s young life. MVMT had connections: future Olympian Nyjah Huston, model followed (a million times over) Rocky Barnes, festival DJ Party Favor, and travel adventure duo Chelsea Kauai and Sam Kolder.